I’m totally pumped about this interview…some solid material here. Jason McCarthy is the founder of the GoRuck gear company and the GoRuck Challenge, something I’ve blogged about here and here. I’m a big fan of GRC for many reasons, not the least of which is that it changed my perspective on training and being a mentally strong athlete. See my full GoRuck page for an index of posts.
In this interview, Jason talked about the origins of GoRuck and why he does what what he does. He also reveals a few products they have in the pipeline for 2012.
What I like is how passionate Jason is about the team concept and what the GoRuck experience is all about. You can tell, clearly, that GoRuck is not just about profitability or selling bags, but rather about delivering a mindblowing experience and a great product first and foremost. Check it out.
Total time: 31: 46.
Video after the jump.